The Business of Fashion

The Business of Fashion: From Sketch to Store — The Complete Fashion Business BlueprintFrom the first spark of inspiration to seeing your designs in the hands of customers, The Business of Fashion is your ultimate guide to building a thriving fashion brand. This comprehensive blueprint walks you step-by-step through the creative, operational, and financial sides of the industry, giving you the knowledge and strategies to transform your ideas into a profitable reality.Whether you’re sketching your first designs, launching a startup label, or scaling an established brand, this book equips you with the skills and insight to succeed in today’s fast-paced fashion world. Inside, you’ll discover how to develop cohesive collections, master supply chain and production management, market your brand, price for profit, and navigate the global retail landscape.Inside you’ll learn:How to turn creative sketches into market-ready collectionsTrend forecasting, brand positioning, and consumer targetingStreamlined production and supply chain management for efficiency and sustainabilityPricing strategies that protect your margins and strengthen your brand valuePowerful marketing, branding, and retail strategies for the modern consumerFinancial management tools and funding options for fashion entrepreneursProven growth strategies for taking your brand globalWith real-world case studies, insider tips, and actionable checklists, The Business of Fashion offers both inspiration and practical guidance — making it an essential companion for students, entrepreneurs, and industry professionals alike.Perfect for:✔ Aspiring and established fashion entrepreneurs✔ Students in fashion design, merchandising, and business programs✔ Professionals seeking to deepen their fashion industry expertiseStep into the world where creativity meets commerce — and take your fashion vision from sketch to store with confidence and success.